How many subscribers see posts on your Facebook page?
For many novice administrators it turns out to be an unpleasant surprise that each post on the Facebook page sees only a part of its subscribers. And, as a rule, this share of the total number of subscribers is rather small.
And if you take into account the fact that, again, as a rule, only a minority of subscribers who have seen the publication interact with it (likes, shares, comments, clicks on the link or watches the video), this leads to the fact that posts on the pages with a small number of subscribers often do not bring the desired effect in the form of any targeted action. Let’s try to understand in this article how many (what part) of subscribers see posts on your business page.
How to find out how many subscribers saw the publication on Facebook?
To do this, we need to go to the page statistics (it’s also Facebook Page Insights). By choosing “Coverage: Fans / Not Fans”, you can see how many subscribers have seen each of the publications on your page.
So, for example, the post “10 examples of unsuccessful advertisements on Facebook” saw 124 subscribers. Given that at the time of publication of the post on the page, about 255 people were subscribed, this post was seen by about 49% of subscribers (which is quite good).
Also, with the example of this and other recent posts, one can see that 5 to 13 percent of users who saw it interacted with each publication. (This confirms the conclusion about a small share of the targeted actions, voiced at the beginning of the article.)
Statistics on the average percentage of subscribers who see posts on your pages can also be looked at with the help of the free tool Barometer from Agorapulse service.
According to service statistics, on average, each post on the page saw 27 subscribers (10% of their number at the time of writing the article). The figure is small, but if you count the share of the number of subscribers at the time of publication of each post, the percentage will be different.
Also, this statistics shows the average figures for the number of users involved, discussions, virus coverage, organic coverage, and CTR of targeted actions (which here are video viewing, clicking on a photo, clicking on a link or listening to audio).
Statistics Barometer Agorapulse allows you to view data on the average percentage of subscribers covered by one post, depending on the number of subscribers to the page.
Average share of Facebook page subscribers covered by the publication
- Pages with the number of subscribers up to 1,000 people. – 26.7%.
- Pages with the number of subscribers from 1,000 to 10,000 people. – 14.8%.
- Pages with the number of subscribers from 10 000 to 50 000 people. – 9.9%.
- Pages with the number of subscribers from 50 000 to 100 000 people. – 9.2%.
Pages with the number of subscribers more than 100 000 people. – 7.2%.
Thus, if, for example, you plan to create a page on Facebook and recruit several thousand subscribers to it, be prepared for each post to see about 15% of subscribers.
In fact, your posts can see even fewer people. After all, the most notorious 15% is ideally. That is, assuming that a Facebook user, viewing the tape, reads each post, rather than scrolling the tape quickly down. It is clear that in fact it is not so, and in reality your posts are seen by even fewer people.
Nevertheless, since this statistics is averaged, the proportion of subscribers’ coverage on your page can be either higher or lower than the above figures.
Why are the posts from Facebook pages seen on average only a small part of subscribers?
There are many reasons for this, for example:
Pages on Facebook are becoming more and, accordingly, the competition between them for the user’s attention is increasing.
The average user with time becomes more and more friends, pages and groups to which he is subscribed, as well as subscriptions to the accounts of celebrities, bloggers and other famous people.
Ranking updates in the user’s stream, Facebook, as a rule, primarily shows news from friends and opinion leaders, and only then publications from the pages, diluting all of them with advertisements.
Facebook fights against attempts by page administrators to manipulate coverage. So, for example, some time ago the social network reported a decrease in the coverage of promo posts. Also, Facebook takes action against click-biting (intriguing headlines), misuse of types of publications, “begging” likes or reposts and other tricks.
Thus, reducing the coverage of posts on Facebook is an objective reality. But this only means that you need to work on improving the quality of content, loyalty and quality of subscribers and, when necessary, not to neglect the possibility of promoting posts.